Built in 1921, at the cost of $100,000, The Avalon Theatre immediately became, as one newspaper reporter proclaimed, the "Showplace of the Eastern Shore." Visually spectacular, another newspaper reporter made the bold statement that "no house in the South will compare with all ITS detail." That detail included leaded glass doors at every theater entrance, an 18 foot dome with 148 lights, a 300 pipe electric-pneumatic organ, an electric player piano, and a ballroom on the second floor.
However, when the Schine Theatre Chain purchased the Theatre in 1934, they completely refitted the building. Schine closed the ballroom, and redesigned the theater with an Art Deco theme that still stands today. In the process of the makeover, the theater lost many of ITS accouterments in favor of the Art Deco theme, but its reputation as a movie house grew quickly. Generations of Eastern Shore movie-goers saw Clark Gable's first screen kiss, Bette Davis' first psychotic role, and Roy Rogers' first gunfight at the Avalon. Three world premieres took place at the Avalon including "The First Kiss" starring Gary Cooper and Fay Rae, which was filmed in Easton and St. Michaels.
The Avalon's run as Easton's premier movie house ended in 1985 after a 64-year run. Suffering from mildew, cracks in the walls, stained carpeting and rickety seats, the Avalon closed in 1985 and remained dark until November 1987. Under the leadership of Easton Mayor George Murphy, renovations began in late 1987 to restore the Theatre to its former glory. Finished in 1989, the Avalon was magnificently restored and upgraded to a performing arts center, retaining its proscenium stage, domed ceiling, and incredible acoustics.
Avalon Theatre is not affiliated with AmericanTowns Media